FOR IMMEDIATE RELEASE
Contact: Megan McNair, (832) 606-9916
PLAY NOW ENTERPRISE, “CARTER HIGH” ANNOUNCE PARTNERSHIP WITH FAMILY, CAREER AND COMMUNITY LEADERS OF AMERICA
Feature film to be integrated into curriculum for more than 155,000 FCCLA members
Dallas, Texas (October 7, 2015) – Play Now Enterprise, which is releasing the upcoming feature film “Carter High,” has entered into a unique partnership with Family, Career and Community Leaders of America (FCCLA).
Through this partnership FCCLA will promote the film to its membership of more than 155,000 students and 5,500 chapter advisers. The “Carter High” production team will in turn provide a film-centric curriculum, including discussion topics and lesson plans, for the FCCLA Chapter Advisers to use in their classrooms.
FCCLA will also conduct a “Carter High” essay-writing contest with the winner to receive two tickets to the film’s red carpet premiere in Dallas on October 27.
“Carter High” is the gripping, emotional (and true) story of the 1988 Dallas Carter High School football team, which against tremendous odds captured a Texas state championship only to see it eventually stripped away amidst scandal, controversy and heartache.
The film, which opens in theaters October 30, boasts an all-star cast including Charles S. Dutton, Vivica A. Fox, Pooch Hall and David Banner.
“In screening this movie we found that its story and message will have a profound impact on our students,” FCCLA Executive Director Sandy Spavone said. “Personal growth and leadership development are central to our mission and ‘Carter High’ shows just how important those attributes are for young people when they’re faced with peer pressure and other tough decisions.”
“Carter High” is produced by former Dallas Cowboys defensive end Greg Ellis and directed by Arthur Muhammad, who played wide receiver on that 1988 Carter team. In addition to its all-star cast, the film serves as the feature film debut for many young actors, including Mack White, who plays future NFL star Jessie Armstead.
“We’re excited to partner with FCCLA and excited that they feel so strongly that our film aligns with their ongoing mission,” Ellis said. “’Carter High’ is not just a football film – it’s a story about young people making choices that end up affecting their lives for years to come. And we feel that’s a message that resonates now more than ever.”
FCCLA, based in Reston, Va., is a nonprofit national career and technical student organization for young men and women in Family and Consumer Sciences education in public and private school through grade 12. Since 1945, FCCLA members have been making a difference in their families, careers, and communities by addressing important personal, work, and societal issues through Family and Consumer Sciences education.
“Carter High” opens October 30 in Dallas and Houston, Texas, before opening in theaters nationwide starting on November 6. For more information about the film please visit www.carterhighmovie.com.